• Digital Services
  • Video & Photography
  • Test Kitchen
  • Integrated Advertising
  • Research

 

The Ask

EFC chose us to boost adoption of the Egg Quality Assurance program, a B2B-targeted campaign for 2020. When the COVID-19 pandemic radically disrupted the food industry, a rapid repositioning became necessary.

The Insight

Struggling foodservice operators needed survival techniques, not sales pitches, to ride out the storm and stay in business. Our concept positioned Egg Farmers Canada as an industry thought-leader and partner with a plan, and eggs as a pan-cuisine menu solution.

The Execution

At the hub of the strategy is the Eggs Are the Answer microsite – foodservice.eggs.ca. The bilingual site promotes eggs under three pillars: Versatility, Profitability, and Simplicity. “Menu Inspirations” reveal how eggs can fill gaps left by struggling supply chains, anxious consumers, and thinning margins.